Keyword Research Is The . To Your Online Success!
Frequently Asked Questions About Keyword Research
The process starts with having the right Keyword Research Tools. The next phase is mastering those tools and understanding the nuances, ebb, and flow of researching keywords. It is a process that takes time, money, automation, and experience.
That’s like asking the question, “Can I get to Los Angeles, California from Manhattan, New York without flying?” Yes, you can, but your options (driving a car, riding a bus, riding a motorcycle, riding a bicycle, riding a skateboard, walking, jogging, hitchhiking) are all going to present you with a ton of challenges you would not experience if flying.
It would be great if one Keyword Research Tool correctly reversed engineered the competition, accurately predicted keyword difficulty, pulled data from multiple databases, and captured and disseminated all that data into understandable data visualizations. But there is no such tool! You will need an assortment of keyword research tools to decipher which keywords to target and which ones are not worth your time.
You can expect that your organic SERP results will tank. In terms of PPC, you will burn through your hard-earned money by paying for PPC ads that produce no results, and lastly, for YouTube, you will create videos that get little to no views.
The basics would be keyword volume, keyword difficulty, CPC, PPC, keyword trends, longtail keywords, LSI Latent Semantic Indexing, Keyword Golden Ratio, on-page optimization, content analysis, and rank monitoring. Once you have those elements down, you are on your way to mastering keyword research.
Absolutely not! Once the initial keyword research is completed and the content is created and published, now comes the process of monitoring your keyword rankings. Whether you are targeting organic search terms, PPC, or YouTube video rankings, the process will require observation and ranking maintenance.
It boils down to how you answer these questions. Are you willing to invest in the ongoing costs of using multiple keyword research tools? Are you prepared to take the necessary time and technical acumen to learn each application? Are you willing and determined to understand how Google, Bing, and Yahoo search engines display SERPs, and more importantly, how to outrank your competitors? Are you eager to learn Reverse Engineering?
If you answered “yes” to all of the above, you most likely don’t need to hire a professional. Conversely, if you answered “no” to any of the above, your best option is to hire an experienced keyword researcher.
Another option would be to learn the nuances of keyword research and then subscribe to the keyword research tools only when you need them.
Some of The Tools of The Trade
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