When a Brainstorm Team gets together, magical things happen! Brainstorming is the one tool, weapon or device that Entrepreneurs cannot go without. When you are facing challenges and surmounting obstacles, your Brainstorm Team is the solution.
A wise man once said, “No one man is the sum total of all knowledge.” In Brainstorming, the whole is greater than the sum of the parts. Translated, the Brainstorm Team can accomplish more together than they ever could apart.
Brainstorm Example – The Philly Special
The setting is Super Bowl 52, the Patriots versus the Eagles. The score at the time was 15 to 12, Philly with the lead.
There were 38 seconds left to halftime. Philadelphia was in New England’s red zone, on the one-and-a-half-yard line, staring at 4th and goal. Conventional Wisdom says, “Kick the field goal” and go into half time with a six-point lead.
When you have a Brainstorm Team, Conventional Wisdom goes out of the door.
Brainstorming Can Happen In a Flash
Coach Doug Pederson, not happy with the current play, ran down the sideline and called a 30-second timeout.
As he is talking to coaches in the booth, looking at his playbook, trying to figure out which play to call for that moment, something momentous happened!
QB Nick Foles jogged to the sideline and asked, “You want Philly Philly?”
Coach Pederson’s response was immediate, “Yeah, let’s do it!”
And the rest is history!
That play will be remembered in the football annals forever.
What many people football fans didn’t know is that Philadelphia elected not to use the Philly Special the prior week when they beat the Minnesota Vikings. It was a strategic move to prevent the defensive guru – Coach Bill Belichick and defensive coordinator Matt Patricia from seeing it and preparing a defensive scheme against it.
Let’s dissect how the Philly Special became a Brainstorm example that all successful Entrepreneurs should follow.
It all started back in week 17 of the 2016 NFL season.
Always Get a Head Start
Eagles’ assistant, Press Taylor, saw the Bears successfully run that play against Vikings and suggested to the Eagles staff that they implement that play for the 2018 postseason.
That was an impromptu act of Brainstorming.
Remember, when it comes to Brainstorming, everyone’s input counts, no matter how insignificant it may seem.
The Purpose of Brainstorming
The purpose of Brainstorming is for a Team to come together to achieve one or more of the following:
Solve a Problem
Brainstorm Teams are phenomenal problem solvers. When a sharp unified team comes together to cogitate over an issue verbally, they come up with solutions.
Figure Out How to Obtain a Goal
The Philadelphia Eagles had two weeks to Brainstorm how to beat the New England Patriots in the Super Bowl. Your goal may be to learn PPC, SEO, or Business Credit Building. Or, maybe you want to learn how to master YouTube video marketing or Instagram Stories.
Whatever your goals, listen to me carefully.
Can you hear me NOW!
NEVER but NEVER attempt to figure things out on your own. In your company, build a culture that embraces and rewards Brainstorming. That way, you will never come up short on ideas, game plans, strategies, or tactics.
Defend a Position
In business, there will be times when you will need to take a defensive posture. If so, what will it be? Tap into your Brainstorm Team for the answer. What if a fierce competitor engages in negative SEO against your brand.
You have worked hard to build your brand. There is a lot at stake.
Yet, they have put you in a position that you must go on the defensive. What is your plan? The answer to that question is residing within the influential minds of your Brainstorm Team.
5 Reasons Why You NEED a Brainstorm Team
You Are Not the Sum Total of All Knowledge
Brainstorming Fosters Critical Thinking
Brainstorming Cultivates Unified Team Building
Brainstorming Breaks the Power of Creative Blocks
Brainstorming Unearths Amazing Solutions, Ideas, Strategies, and Plans
As you can see, Brainstorming is the way forward for those who demand success. Thinking outside the box, look at how many ways you can use your Brainstorm Team to advance your company’s agenda.
We are talking about product development, marketing, and sales advancement, improved operations workflow, vertical acquisitions, horizontal acquisitions, and much more.
With a Brainstorm Team, complex projects and complicated issues are reduced to child’s play. When you want to advance, improve, or defend your company’s position, call your Brainstorm Team together, and accomplish the impossible!